LA 2028 Olympic Branding

A brand concept for the Los Angeles 2028 Olympics, focusing on visual identity and spatial design. This included modelling dynamic environments for interviews and presentations, such as a studio space, with attention to atmosphere, functionality, and branding consistency. The project combined creative direction with 3D visualisation and storytelling. 

 

I designed a studio set and three ceremony stages. The target audience is sport enthusiasts in-between the ages of 12-70 and it is set in Los Angeles, California.

The studio set is an inside hub for interviews and presenting the evening highlights of the day's events. The ceremony stages are outside and are part of the podiums for presenting the medals and listening to the national anthems. 

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